A trade show booth can seem bland when filled with flat pictures, but adding a touch of the unexpected will draw in attendees. For example, using something unusual like this scavenger hunt will make your booth an experience that people will remember. Memorable experiences are more memorable than passive viewing and increase the likelihood of follow-up actions.
Video Walls:
Video walls are a great way to display content and grab attention. They offer vivid imagery and are easy to see across a trade show floor. To create a memorable experience, trade show display companies can add interactive elements that engage attendees and encourage them to stick around your booth longer. These can include wheel spins, trivia, raffles, and more. Ensure these activities align with your brand and avoid being too loud or overly flashy.
Deciding what you hope to accomplish before choosing marketing and visual displays for your trade show booth is essential. Determining your goal will guide every decision – direct sales, leads, or brand exposure. Once you know your objective, choose a video wall processor with different inputs and outputs. This allows you to change your content instantly.
You can also upgrade your processor if you need to in the future. This will help you avoid costly mistakes when choosing technology for your trade show booth.
Interactive Terminals:
In a sea of booths, yours must stand out. One way to do this is to host promotional giveaways. Contests that offer branded merchandise can draw in crowds and encourage attendees to share their experiences on social media, helping your brand reach an even wider audience. Interactive terminals are eye-catchers at the POS or in exhibition booths.
They can help your sales team save time by automating simple tasks or by offering information and intelligence to customers. For example, they can display a current map to help visitors find their way around the fair or provide customer service with real-time access to their account details.
Creating an engaging environment can be challenging when your business sells services instead of tangible products. However, there are still ways to create a memorable experience for your attendees.
For example, creating CAE Marketing web design and incorporating virtual walls into your exhibit allows visitors to engage in creative activities on digital canvases. They can play drawing games, drag and drop images, and more – all while learning about your business.
Scavenger Hunts:
If you want to go beyond handing out pens and sunglasses, try hosting a scavenger hunt at your booth. These group challenges are often famous for children’s birthday parties and sleepovers, but adults enjoy them. Clues can range from locating specific objects or locations to solving riddles.
To increase the challenge, use multiple-choice questions and incorporate keywords. You can even use mobile apps that offer pre-made clues, routes, and virtual items. Scavenger hunts are great icebreakers for business events, as they encourage team communication and focus on something other than work pressures.
Digital scavenger hunts are also a great option as more people work or attend school remotely. The scavenger hunts can be hosted on your website or through social media, and bonus entries can be earned for signups to email lists. As an added benefit, scavenger hunts encourage attendees to visit multiple exhibitors to win prizes. This is a great way to build brand awareness.
Giveaways:
If you want attendees to remember your brand, make sure they leave your Trade Show Booth with something. A scavenger hunt is a fun way to hand out giveaways, and it can include branded merchandise that draws attendees into your Trade Show Booth. Choose a scavenger hunt that speaks to your brand’s personality.
For example, if your company has an eco-friendly culture, attendees may appreciate promotional items like stainless steel straws or reusable water bottles. Align all aspects of your trade show exhibit around a central theme or message. This will create a seamless narrative that resonates with your audience and reinforces your brand’s identity.
You can also use interactive technology to tell a story about your products or services. This can be as simple as showing a video of a product in action or more complex, such as virtual reality and augmented reality.
