Marketing to expired real estate listings requires a strategic approach and strong follow-up. It’s essential to prove your value and entice sellers to give you another chance.
Consider implementing an automated drip marketing campaign to nurture expired listing leads. This method allows you to consistently contact leads without spending hours dialing and writing emails.
Reach Out to Homeowners Promptly:
Real estate agents with a well-developed marketing strategy and an organized customer relationship manager (CRM) are more likely to find success finding, nurturing, and selling expired listing leads. These leads typically require a different approach than real estate leads because property owners often have a negative experience with their previous listing agent.
Expired real estate listings lead are usually disappointed that their property failed to sell, so real estate agents must be empathetic to their concerns. A successful way to do this is by developing a real estate email or phone script that addresses their frustration and reassures them that they can trust an experienced agent like you to sell their home.
Another way to reach out to expired listing leads is by searching public records, which can be done by visiting a local city hall or county courthouse and requesting access to record archives. This method can be time-consuming, but it can provide valuable information about a property’s history, including the time on the market and ownership details.
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Create a Marketing Presentation:
Expired real estate listings can provide a lucrative opportunity for agents to grow their business and income. However, getting them closed successfully requires patience and a strong marketing strategy.
Developing a marketing presentation is a great way to stand out from other real estate agents and entice owners to work with you. It should be focused on addressing the key pain points of your audience (i.e., owners of expired listings) and should also be unique and differentiated from your competition.
Effective marketing presentations should also be professionally made, with a consistent and recognizable brand identity that your audiences and recipients can easily identify and relate to as soon as they start viewing it. Incorporating your logo on each slide and using your brand’s tone, style, and color palette will help make this possible.
Before presenting your marketing presentation, it is recommended that you practice it several times. It will help you eliminate any awkward silences or memory lapses, and it will also allow you to improve your delivery.
Develop an Effective Marketing Strategy:
Developing and implementing a strong marketing strategy is important to entice buyers when real estate listings expire successfully. It can include updating the listing with professional photos and videos, revising the property description, and setting realistic sales price expectations.
Real estate agents who use a customer relationship management (CRM) system and strategically targeted email, phone, and mail outreach can effectively nurture expired real estate listings. However, owners of these properties often receive calls and emails from other real estate agents so that they may respond negatively to the first contact.
To stand out, develop a unique marketing proposition demonstrating why you are the right agent for the job. It can be as simple as sharing testimonials from previous clients or offering a free market analysis. Social media is also a great platform to promote your value proposition, as research shows that it generates 300% more engagement than any other marketing tactic. A real estate CRM can also help you track and manage expired real estate listings.
Develop a Strong Online Presence:
A strong online presence is essential for real estate agents. It helps them reach a wider audience, generate more leads, and build brand awareness. In addition, a strong online presence can help real estate agents stay ahead of the competition.
Real estate agents can use a variety of marketing tactics to attract expired real estate listings, such as implementing a targeted social media strategy or generating online ads. However, these tactics must be tailored to the specific market they are targeting. Expired listing leads are typically more skeptical of agents and have had negative experiences in the past. Therefore, they require more nurturing and a unique marketing approach.
Creating and maintaining an effective website is one way to build a strong online presence. Real estate websites should be optimized for search engines and contain high-quality content. They should also be easy to navigate and share. Maintaining a professional image using quality photos and other visual assets is also important. In addition, real estate agents can use social media management tools such as Sprout Social to create and optimize posts for multiple channels simultaneously.
Be Proactive in Contacting Homeowners:
Real estate agents should utilize various lead-generation techniques to nurture expired listings and convert them into new clients. These include identifying leads, using a reliable lead generation system, and networking with other real estate professionals to generate referrals. Additionally, a robust online presence can help real estate agents establish credibility and trust as tech-savvy sellers who effectively market properties in the digital age.
Prompt and personalized follow-up is another key to converting expired listing leads. Expired homeowners often feel burned out after their previous agent failed to sell their property and will appreciate an agent who shows empathy and is eager to help them achieve their selling goals.
Real estate agents can also use a drip marketing campaign to nurture expired listing leads. These automated emails are sent to leads regularly and can contain valuable information such as neighborhood and market reports, seasonal greetings, or case studies on successfully sold properties. It can be a cost-effective way to connect with leads and demonstrate your expertise.
