Are you beginning to feel like your marketing efforts are in vain? Don’t feel bad. Even large corporations miss the mark sometimes.
They didn’t give up, and neither should you. It’s time to double your efforts with an attractive design strategy.
Good marketing and design go together like ham and cheese. Check out this guide to learn more about how the right font and colors can take your next digital marketing campaign to the next level.
The main purpose of traditional marketing is to turn an internet lurker into a buyer. A catchy marketing strategy may bring a person to your site, but that doesn’t mean they’re going to purchase one of your products. This is especially true if it’s a disorganized mess.
Users need to be able to flawlessly navigate to your store page. They shouldn’t have to fight their way through a sea of web pages to find your deals and promotions.
Customers do judge a book by its cover when it comes to company websites. Pop-ups and too many loud colors will drag a customer’s attention away from your site. It could even force them to hit the exit button.
As stated above, good design elements will keep a potential customer on your website. You also have to provide a variety of content. While informative blog posts are a good start, having too many long-form articles could cause their eyes to glaze over.
You also need videos, pictures, and other media. The best way to get all these things is by partnering with a killer creative marketing team like Freeup. You can go here to get Freeup pricing.
Build Customer Trust
Building customer trust is a crucial part of improving your brand image. If you don’t put effort into your website design or it’s full of pop-ups, it will leave a bad taste in a customer’s mouth.
It will make your site come across as sketchy. Customers will second guess, typing in their credit card information.
Customers want to feel like they’re buying from a person instead of a corporation. Spreading empathy through your marketing design is the perfect way to humanize yourself in the eyes of the consumer.
Good Website Navigation
As stated above, good website navigation is of the utmost importance. A site that’s loaded down with widgets isn’t only distracting. It can also slow down loading speeds.
Again, customers should be able to find what they’re looking for within a few seconds. If they can’t, they won’t continue searching. They’ll simply click away.
You should also optimize your site for people on mobile. In fact, over 80% of internet users surf the web with their phone. If your site doesn’t function on phones and tablets, you’ll miss out on a lot of traffic.
Of course, optimizing for mobile is easier said than done. Let an experienced creative marketing team help you.
Elements of Good Design
Now that you know more about the relationship between marketing and design, it’s time to learn more about the elements of good design.
When deciding what your website should look like, consider the font and colors you use. Space, lines, textures, and shapes are also important.
Most of your design is going to include some form of typography. It can be tempting to delve into the highly stylized fonts. The problem is that many of these can be difficult to digest.
It’s all about using a mixture of fancy and regular fonts. Just try not to get too fancy. Cursive fonts can add flair to a design, but if you make the words too small, they’ll be impossible to read.
Mixing and matching three to four different fonts can provide an interesting visual effect. As long as there isn’t too much variation, it shouldn’t draw a lot of attention away from your marketing message.
As far as headers go, it’s best to keep the font styles and sizes simple and consistent. Serif is a good option.
When it comes to picking the colors for your website and marketing campaign, you may think that you can use any color under the rainbow. For the most part, you’re right. You have access to an entire spectrum of colors.
The thing is, your design needs to have some cohesion. Put shades together that are directly across from each other on the color wheel.
That’s only step one. Having a basic knowledge of color theory will take you a long way. If you find yourself in over your head, having a design team by your side would be a huge asset.
The texture is the surface quality of the designs you use. Adding a little texture can add a brand-new dimension to your marketing campaign images.
Don’t be afraid to experiment with textures and color blending. Do note that textures take a lot of computer power, so you’ll need to invest in the right equipment.
In design, there’s both positive and negative space. Positive space is the focus of your design. Negative space is the background around that focus.
When it comes to your website and your marketing material, it’s important to find a balance between the two.
Many people use lines as a divider between content. However, they do have a lot more design potential than that.
You can use them to make it appear as if your images are moving, for example.
The last element of good design in marketing is shapes. In most instances, they’ll be the backbone of your logo.
You can draw your shapes by hand, or if you don’t trust your artistic prowess, you can use a computer.
Understanding the Relationship Between Marketing and Design
When it comes to developing brand image, marketing, and design go together hand in hand.
You can’t launch an effective marketing campaign without having some creative design elements present. If you don’t have an artistic eye, let a design company help you out. They have all the tools and expertise needed to steer you in the right direction.
For more marketing and design tips and tricks, explore our blog daily for all the latest posts.