TikTok is a rising social media platform with billions of active users. Given its popularity, brands of different sizes, industries, and geographical locations have commenced their voyage on TikTok. So if you are a startup owner who is struggling to spice your TikTok journey, then this article is for you. We have listed ten TikTok ideas that startups can leverage.
Initially, TikTok began as an app that teens used to post dancing challenges and lip-synching videos. But times have changed! Now TikTok is one of the most influential social media sites brands prefer for various purposes. Such as expanding their brand, marketing, advertising, finding new customers, and many more.
Also, many startups have even started to buy TikTok views in order to market on this platform.
As it aids them to attain their brand goals with more effectiveness. It has users not only from its native country but from every nook and corner of the world. This makes it a perfect place for startups to grow and develop on the platform.
10 TikTok Ideas That Startups Can Use:
1. Upgrade Your TikTok Account:
Check what type of TikTok account you are using. It is time to switch if you are still using a personal account to showcase your brand. So upgrade your account from a personal one to a business account. Because TikTok provides a lot of additional tools and options that help a brand track its performance.
2. Optimize Your TikTok Profile With the Necessaries:
Your TikTok profile is the first thing that users see. So to make it look more professional, do the following.
- Start with your username. The name is a brand’s identity. So if you have a brand name add that or smothering relevant to your startup.
- Likewise, upload a standard profile picture on every platform. So it makes it easy for your audiences to recognize you.
- Add a website link or an affiliate link in the bio space. Other than that, you can also add your contact information, additional links, catchy phrases, keywords for ranking, call-to-action lines, and many more.
- After optimizing all the essential details, you can additionally make a playlist, link other social media profiles, etc., to make your profile look attractive.
By optimizing your TikTok profile, you can create a good impression and also attract more customers to your TikTok profile.
3. Introduce Your Brand To The Audience:
As a startup, introducing yourself to customers is essential. Why? Because a self-introduction video will let the audiences know about you and your startup. Just by watching a short tiktok video, they will get to know your company better. There is no need for a long research process.
Additionally, people can relate to a brand more quickly when they get connected with you on a personal level. Finally, if your self-intro video was stunningly made, the chances of people becoming your followers are high.
4. Make an Investment in TikTok Paid Ads:
As a startup, your journey on TikTok will be a little intimidating. Because organically increasing your follower base will need a lot of time and effort. But what if we say you can enhance your brand awareness in no time? Yes, using TikTok ads! The feature allows you to display ads to audiences based on specific metrics.
Such as user behavior, interaction history, locality, age, gender, brand goals, mobile type, etc. Investing a little in TikTok ads can popularize your brand name to your non-followers. Also, you can convert your non-followers into potential customers by choosing the right type of TikTok ads.
5. Introduce Your Team on TikTok:
Users on TikTok follow a business account to know more about the brand. Therefore, provide what your customers seek. Share information on how your brand runs different tasks. Introduce your team members and their daily roles. Do an office tour. Shoot behind the scene videos. Showing off your brand with such TikTok ideas will let your customers know about the people behind your business.
6. Don’t Stop With a Single Post:
Most brands make this biggest mistake on TikTok, where they create an account, post a video then disappear. Do you think this will work? Absolutely not! To keep your small business stay afloat, consistency is essential. You have to bring new content every day.
For what? To keep your audience engaged, spread your recognition throughout the platform, publicize your brand name, convert viewers into potential customers, etc. When your brand can achieve such things on TikTok, then what’s stopping you? Make TikTok videos that are enjoyable and exciting to watch and attain all your startup goals.
7. Conduct Contests or Giveaways:
Who doesn’t love contests or giveaways? If you have an exciting challenge or a contest idea. Conduct one! Through this, you can increase your brand awareness and also grab attention. Also, you can give free giveaways to your long-term customers or the best participant in the contest you created. By doing this, you can encourage other followers to participate in future contests.
8. Share Your Journey on TikTok:
Every brand will have an inspiring back story. For example, the struggles they faced while starting a business. By sharing this on TikTok, you get to inspire many people to become entrepreneurs. Also, it will be interesting for your customers to know more about their favorite startup.
9. Interact More With Your Customers:
TikTok is the best platform to connect with your customers. As a brand owner, you can reply to their comments, conduct TikTok live, add engaging stickers to your TikTok videos, and utilize TikTok stories. Additionally, if your potential customers include Gen Zers then TikTok is an apt platform. According to statistics, more than 60% of TikTok users belong to Generation Z.
10. Make Funny Content:
Your TikTok content need not be serious every time. Instead, create related content by including meme templates, the latest trending news, and more. It will enhance your customer interest in your brand.
Wrapping It Up:
TikTok is a heavenly platform for startups. The number of features and options it has, helps a brand establish, expand and grow further. So what’s stopping you? Include the tips and tricks mentioned above to attain your startup’s goals and objectives effectively.
Last but not least, collaborate with brands in your niche or TikTok influencers to enhance your reach worldwide. What other TikTok ideas do you have to develop your brand on TikTok? Please let us know in the comments section below.