Reasons To Study Mass Media Course

Mass media course entails knowledge about communication medium which can be utilised to create, analyse and send messages to a greater portion of a nation or the world in an instant and can include media sources like broadcast media, print media and digital media.

While broadcast media comprises TV and radio, the print media refers to magazines, newspapers, journals and pamphlets that are widely circulated. Digital media encompasses the internet and mobile phone.

Furthermore, proficiencies are also provided concerning the significance of target audience, how to develop targeted communication, ways to reach out to that target audience etc.

Being multi-disciplinary, this course consists of media related careers like Advertising, Journalism, Radio Programming, Media Marketing, Public Relations, Event Management, TV /Radio/Digital Content Production, Digital Communications, Broadcast Media & Film Industry, Graphic Designing, Digital Marketing, politics, management, international relations etc.

The course helps students sharpen their writing & communication skills, voice & defend their opinions, uncover truth & package it to garner maximum attention etc. besides equipping students with proficiencies to critically analyse media and comprehend the political & moral influence of media on the world.

Reasons to take up Mass Media Course:

1. Immense Industry Scope:

Immense Industry Scope to ensure excellent prospects for growth. Following are the important points:

According to PwC’s Global Entertainment & Media Outlook 2022-2026, it is expected that by 2026, India’s Entertainment & Media industry will rise to INR 4,30,401Cr growing at a CAGR of 8.8% CAGR.
By 2026, the revenue from OTT Video is anticipated to expand to INR 21,032Cr rising at a CAGR of 14.1%.
By 2026, India will become the fifth-biggest newspaper market as total newspaper revenue is estimated to reach INR 29,945Cr expanding at a CAGR of 2.7%
By 2026, India’s out-of-home (OOH) advertising market is anticipated to rise to INR 5,562Cr growing at a CAGR of 12.57%.
By 2026, India’s total video games and esports revenue is predicted to grow to INR 37,535Cr rising at a CAGR of 18.3%
By 2026, the TV Advertising market will jump to INR 43,410Cr expanding at a CAGR of 6.3%.
By 2026, India’s Internet advertising market is predicted to rise to INR 28,234Cr growing at a CAGR of 12.1%

2. Watchdog of a democratic country:

It gives a platform to people to voice their opinions, their disagreements freely, thus becoming a voice of the voiceless.

Thanks to Mass Media Course, World has now become a Global village and has thus enabled engagement, connection as well as cooperation between governments, people & businesses etc. Thus, different countries are collaborating and cooperating to face & fight the challenges like pandemic, slowing economy, global warming etc. People are traveling, learning new languages, cultures etc. leading to more understanding between people and reduction in confrontations.

3. Drives business:

Mass Media Course is essential for driving the economy. For their income, the media houses depend on advertisements from businesses. While businesses need these media houses to reach out to its customers, to inform about its product & services, thereby inducing sales and hence revenues.

4. Multi-disciplinary:

Mass Media course offers competencies in not only handling of media like radio, television, print and online digital medium, but also how it is shaping nation’s ideologies along with targeted content creations.

Furthermore, aspirants also hone their writing and communication skills besides gaining comprehensive knowledge that will offer them opportunities in disciplines like Media Marketing, Journalism, Radio Programming, Advertising, Marketing, Public Relations, Event Management, TV/Radio/Digital Content Production, Digital Communications, Graphic Designing, Broadcast Media & Film Industry etc.