Michigan has a long and rich history of manufacturing and industry. However, the state has shifted towards a more service-based economy in recent years, with a growing focus on online businesses. 

Several factors have contributed to this trend, including the emergence of the internet, the expanding popularity of e-commerce, and the growing number of young people in the state who are comfortable with online buying. As a result of this transformation, some online-based enterprises have seen substantial growth in Michigan, and online casinos are a booming online businesses in Michigan, as they are in New Jersey

Rocket Mortgage:

Rocket Mortgage is a mortgage lender that was founded in 1985. The company witnessed exponential growth and is now one of the largest mortgage lenders in the United States. Rocket originated 464,000 loans worth $127.6 billion in 2022, according to HMDA data. 

Rocket Mortgage’s success is partly due to its focus on online lending. The company offers a fully online mortgage application process, which makes it easy and convenient for borrowers to apply for a loan. Rocket Mortgage also offers competitive interest rates and closing costs, which has helped attract many customers.

In addition to its online lending platform and competitive rates, Rocket Mortgage is known for its technology-driven approach to the mortgage industry. The company has invested heavily in its technology infrastructure and has developed several innovative tools and services to help streamline the mortgage process for borrowers.

One of Rocket Mortgage’s most popular tools is its “Rocket Mortgage Approval” process, which allows borrowers to get pre-approved mortgages in minutes. This process uses advanced algorithms and data analysis to quickly evaluate borrowers’ creditworthiness and provide them with an accurate loan estimate. This can be particularly helpful for borrowers shopping for a home and needing to move soon to make an offer.


Carvana is an online used car retailer founded in 2012. The company is one of the largest used car retailers in the United States, serving more than 80% of the U.S. population across more than 300 markets. Carvana’s success is due in part to its focus on convenience.

The company offers a fully online car-buying experience, allowing customers to shop for, finance, and purchase a car from the comfort of their homes. Carvana also offers a 7-day money-back guarantee, which gives customers peace of mind when buying a car online.

In addition to its focus on convenience, Carvana’s success is also attributed to its innovative business model. Unlike traditionally used car dealerships, Carvana owns and operates its fleet of vehicles, which it uses to stock its inventory. This allows the company to offer a more comprehensive selection of vehicles at competitive prices, as it is not limited to the inventory available at physical dealerships.

Furthermore, Carvana has implemented several unique features that set it apart from its competitors. One of these features is its “Car Vending Machine,” a multi-story tower that dispenses cars to customers who have completed their purchases online.


Meijer, a prominent grocery store chain based in Michigan, has experienced significant growth due to its online-based business operations. Renowned for its freshness and commitment to providing quality products, Meijer has successfully adapted to the burgeoning e-commerce landscape by offering customers curbside pickup and home delivery services. 

The convenient options have allowed the company to meet the increasing demand for online shopping solutions, contributing to an impressive annual revenue of $19 billion. With more than 257 stores strategically located across Michigan, Meijer continues to expand its digital presence and reinforce its reputation as a key player in the state’s retail industry.


Duo Security, an Ann Arbor-based cybersecurity company specializing in two-factor authentication and secure single sign-on solutions, has experienced significant growth as Online Businesses increasingly rely on online services and remote work. As a company thriving due to an online-based business in Michigan, Duo Security extends its services to the online casino industry within the state. 

The enhanced security measures implemented by the company play a crucial role in customer retention, as players can confidently enjoy their favorite games without fearing cyber threats. For online casino enthusiasts, the protection provided by Duo Security allows them to focus on the exciting aspects of gaming, such as exploring the various bonuses available in Michigan online casinos.


StockX is an online marketplace for sneakers, streetwear, and other products founded in 2016. The company has seen rapid growth in recent years and is now one of the largest marketplaces for these types of products. StockX’s success is due in part to its focus on authenticity.

The company uses various methods to verify the authenticity of the products sold on its platform. StockX also offers a variety of payment methods and shipping options, which makes it easy for customers to buy and sell products on its platform.

In addition to its emphasis on authenticity, StockX also offers a unique pricing system that allows buyers and sellers to transact with confidence. The platform uses a “stock market” approach to pricing, where the value of each item is determined by supply and demand. This approach ensures buyers pay a market-oriented price for products while allowing sellers to earn a fair profit.


Thumbtack is an online marketplace for local services that was founded in 2008. The company connects customers with local businesses that provide various services, including home improvement, home cleaning, and pet sitting.

Thumbtack’s success is due in part to its focus on convenience. The company makes it easy for customers to find and book local services online. Thumbtack also offers a variety of payment methods and guarantees, which gives customers peace of mind when booking services through the platform.


Michigan, with its rich history of manufacturing and industry, has experienced a shift towards a more service-based economy in recent years, driven by the rise of the internet, e-commerce, and a tech-savvy young population. This has led to significant growth for several online businesses in the state, just as online casinos have changed the landscape in places like New Jersey.

As technology advances and consumer preferences evolve, the companies that can anticipate and respond to these changes will play a crucial role in shaping Michigan’s economic landscape and solidifying its reputation as a hub for innovation and online commerce.