Having a website for your business is a crucial part of being successful. Even the smallest of businesses have a website; if you don’t, you’ll miss out on many additional sales. That’s true even if you’re not an eCommerce organization. People won’t just be visiting a website to buy something; you’ll do so to learn more about the business and decide whether to work with them or not. Therefore, if you have a website, you’ll stand a better chance of success. 

Of course, you also need to ensure that the website is functional and somewhere people want not just to visit briefly but stay on and look around for a while. The longer people stay, the better it is for your SEO – you’ll rank higher in search engine results – and of course, the more chance there is of them deciding to spend their money with you. 

One way to help with this is to use images on your website. This will capture people’s attention and make the site more attractive to look around; plus, it’s useful again for SEO purposes. However, you must ensure you use images correctly to make a positive impact; read on to find out more. 

Make The Images Accessible:

Having images on your site is great for SEO purposes, it’s good for keeping your visitors on your site for longer, and it’s ideal for making your site stand out in a crowded marketplace. However, if those images can’t be seen by everyone due to issues with contrast, or the information relating to those images can’t be read due to font size, they won’t be of use at all. 

In this case, installing overlays and accessibility software will help. People with a visual impairment will be able to access your images in a way that is suitable for them – perhaps changing the color contrast or even stating that there is an image in place and what it is of. This piece of software will automatically update your site (in a way requested by the user) to ensure that it complies with accessibility regulations. Without it, you might commit an ADA violation. With it, your site will be accessible to all those with a disability in line with the rules the federal court has set out. 

Make The Images Relevant: 

It’s great to have images on your website, but if they don’t match up to the content, they will confuse people more than enhance their experience on your site. Remember that the images aren’t just there to look nice but are actually there to make the page more readable and to explain the content more easily for those who are browsing. If someone quickly clicks through websites and pages, an image that links to what they are looking for may well stop them from moving past you. 

Whatever you happen to be writing about on your webpage, the images must be relevant to that. This is simple to do on product pages, as they will be images of the products themselves, but what about your blog? In that case, you need to ensure you are using images that link to whatever your blog post is about, and not just a vague, albeit attractive, image that doesn’t make sense. 

Use Original Images: 

You can use stock images for your website that look great. The problem is that these images are available to everyone. Other people will think the same if they seem ideal for your blog post. They won’t be unique because other bloggers and business owners will have access to them and utilize them. In other words, your website won’t stand out because it has the same images as many others. 

If you use your own original images instead, you’ll stand out a lot more and be unique. You’ll be noticed as being different and intrigue people enough to want to know more. Your images don’t have to be perfect, but you should think about them carefully to ensure the composition and content work.