CDP Data is a critical part of any company’s marketing strategy, but it can be difficult to make sense of all the available information. Customer Data Platforms (CDPs) offer an opportunity to collect, store and analyze customer data in one place – but only if you know how to use them effectively.
Store, Enrich and Manage
You can use CDP data to store, enrich and manage your customer data. The Cloud Data Management platform helps you store all kinds of data in one place and easily integrate with your existing systems. We also offer tools for enriching information about each customer that you have on file with external sources such as social media profiles or financial accounts. Finally, our DQS capabilities make it easy for you to manage the data that’s been collected so that it’s always ready when you need it for analysis.
Uncover Insights
You can use CDP data to understand customer behavior, customer needs, and customer preferences.
If you’re a marketer looking for new ideas for products or services your customers will love, CDP data can provide insights into the needs of your target audience.
Identify New Opportunities
CDP data is incredibly powerful because it can help you identify new opportunities, targets and even new leads. For example, suppose one of your CDP subscribers has recently purchased a luxury watch and has indicated that they like to travel. In that case, you can use this information to target them with a specific ad campaign about a vacation package that includes airfare and hotel accommodations for two people.
In addition to reaching these targeted customers with your marketing messages and offers, having access to this type of personal information will allow you to understand their needs better. So that when they do decide to shop around for something else in the future (or perhaps already have), they’ll be more likely to choose your brand first!
Understanding and Predicting Customer Lifetime Value (CLV)
It is important for any business to know how much its customers are worth. CLV is the sum of all future purchases by a customer and can be used to predict how much each customer is worth. It can also be used to predict how long a customer will stay with your company. If you have data on past purchases, then you can make more accurate predictions about future purchases than if you only had data on current or recent purchases. The longer people have been buying from you, the more likely they will continue doing so.
Creating Audiences for Personalized Campaigns
One of the biggest benefits of CDP data is that it can be used to create personalized campaigns. For example, suppose you have a customer who regularly returns to your store or website and has purchased a product before but not recently. In that case, you can use this information to target them with a promotion about another product in their purchase history.
Using these types of insights to personalize marketing efforts will help improve campaign effectiveness and conversion rates—and ultimately make your company more money!
These are just a few ways to use CDP data for your business. Whether you’re a small company looking to grow your customer base or a large corporation seeking new insights into your customers, CDP is the way to go.
